How to hack LinkedIn

  • 34,875 Will you come to a conference that doesn’t have all the answers?
  • 40,381 Transformation is a load of old b*ll*cks, isn’t it? Five questions to get thinking
  • 65,049 What capability do public services most need in 2022 and beyond?
  • 91,373 Requisite Agility unleashed: do you want to do the work of the future, or the past? Which work are you currently doing
  • 122,107 What’s your most controversial view about #digitaltransformation?
  1. let the LinkedIn algorithm make you its b*tch (can anyone offer a more politically correct version of this colourful and necessary phrase?)
  2. invest in LinkedIn as a platform seriously, over an extended period of time
  3. write and respond religiously, rope in some friends, and learn all the time from your feedback
  • Post from your personal profile; Company Pages are worthless here.
  • Write a rich, long-ish post — never an article (those sink without trace).
  • Make the first three lines attention-grabbing with a very clear and response-provoking question: those three lines are what most people will see before they click, so they need to generate views and, most importantly, responses.
  • Attach a multi-page pdf with relevant and interesting content. This type of attachment is successful at the moment, whereas pictures, videos and so on will stop your post being seen (polls can do OK, though). The title of the pdf will show — and it’s downloadable — so keep that in mind.
  • LinkedIn is apparently measuring responses (comments wayyyyy more than likes), and ‘dwell time’ on your post. Because obviously Microsoft has decided that a business networking site is best served by keeping people reading and scrolling…
  • Make sure your post isn’t obviously spammy or ‘selling’; it will get marked down. It used to be the case that including a link killed the post (hence all those ‘link in first comments’ posts) — not the case any more, I think, but make sure the link ‘expansion’ is replaced with a pdf. (Apparently LI is now punishing ‘link in first comment’…)
  • Get responses and likes within the first few hours; this is critical. Make sure yours isn’t the first comment. They do say that only comments of ten words or more ‘count’ in the algorithm (some say five…)
  • Use hashtags. Three to six, no more, no less. Make several of them appropriate ones from the ‘top 100’ lists (e.g. https://medium.com/@mlattuga1/top-linkedin-hashtags-2020-800f3e0baf84, https://blog.chaitanyaarora.com/top-100-linkedin-hashtags-that-gained-maximum-followers-in-the-past-three-months-march-2021).The first three are somehow used in indexing/the post name and are most important.
  • Don’t post again; more than one post in a day will massively reduce your numbers (I used to do twelve) — but less than one a day will see your profile marked down, and you need a minimum of two or three a week.
  • Some say it is not worth sharing your post into relevant groups (and most groups are dead anyway, destroyed by LinkedIn), but I’m an owner of some very large and relevant groups so can occasionally ‘feature’ my posts which alerts a proportion of group members.

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