Intentional LinkedIn posts
After writing 464 ‘intentional’ LinkedIn posts, I’m amused and perplexed by what lands and what languishes. https://www.linkedin.com/posts/antlerboy_innovation-management-creativity-activity-7326599262610350080-sDLS/ What’s an idea or piece you championed that was overlooked, and do you still believe in it?
After writing 464 ‘intentional’ LinkedIn posts, I’m both amused and perplexed by what lands and what languishes. Sometimes the piece I pour my heart into barely whispers across the platform, while a casual question or quirky analogy catches fire.
I’ve worn many hats in these posts — storyteller, philosopher, experimenter, confidant, even fool (on April 1st — but ChatGPT knew which tarot card to cast me as). Each role taught me something about how ideas resonate here.
I’ve spun myths and metaphors to make sense of organisational life — turning complex concepts into stories. (Tomato inflation? I invented a theory just to poke fun at how things and ideas lose flavour over time — and that one blew up).
I’ve also thrown out big questions about purpose, systems, and the status quo. Those deeper dives often got a smaller circle of nods and thoughtful comments, while the algorithm looked the other way. It’s humbling: a post challenging a popular mantra or exploring a paradox might be, to me, the most important — yet 100 people see it. Meanwhile, “What would you rename yourself?” can get thousands of views as quick as anything.
I’ve learned that how an idea connects matters as much as the idea itself. When I shared a personal failure or fear, it only resonated once I invited others to share theirs too. (Thank you to everyone who joined my impromptu ‘rejection therapy’ club).
On the other hand, when I posted a very personal story in a moment of emotion, it sometimes felt like shouting into the void. Not because people don’t care, but perhaps because I hadn’t given them a way to see themselves in it.
And then there’s timing… posting about a ‘future of work’ trend a tad late, when everyone’s moved on to the next thing, is like cracking a joke after the room went quiet. 😬 In contrast, a timely thought — even a simple one — can ride the wave of the moment and reach far beyond my usual network.
I’ve had to ask myself if I’m okay with that reality? That sometimes the substance I’m proudest of needs more patience to find its audience, and the quick spark gets the applause?
I started this exercise to intentionally work with the algorithm — but I won’t stop writing the nerdy stuff — it’s my way of thinking out loud. But I’ll also keep experimenting with ways to invite everyone in to those ideas, rather than just broadcast them. If there’s one thing 464 posts have shown me, it’s that meaning and engagement are a dance between writer, reader, and of course the algorithm. (#Innovation #Management #Creativity #SystemsThinking #Learning — there you go ;-))
So here’s a question: what’s an idea you championed you felt was important — maybe in a post, a project, or even a team meeting — and it just didn’t get the reaction you expected?
What was the overlooked insight, and do you still believe in it?
