What kind of transformation could you unlock by digging down to underlying purpose?

What’s the purpose of your organisation, or service? are you sure?

I often help people to get to grips with transformation ideas, looking for real innovation. And I keep coming back to a case study of work done by my erstwhile colleague Garath Symonds FRSA.


Have you looked deeply, with stakeholders and customers, at the true purpose — or purposes — of your organisation or service? What did you see?



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store